绿岛传媒,又称GreenTV ,成立于2003年,作为中华环保世纪行的成员媒体,我们一直坚持把发生在中国大地上最真实的现场景象带到公众面前,是目前中国唯一一个集电视、网络、活动为一体的环保媒体平台。旗下拥有全国唯一一档百家电视台联播的电视栏目《环保前线》和中国第一个环保门户网站——谷润网。
电视媒体——《环保前线》:是国内目前唯一一档全国百家省市电视台联播的现场类环保节目,《环保前线》一直坚持以现场为导向、故事为本体、电视为载体记录着发生在中国大地上的环保故事、环保人物和情感。自2005年1月1日开播以来,节目收视率一直在各地名列前茅,已形成了具有一定规模的收视期待,收视人口达5亿之多,拥有一批相当稳定的观众群,忠诚度较高,是观众喜爱的品牌栏目之一。
网络媒体——谷润网:中国第一个环保门户网站(www.greentv.com.cn)是绿岛传媒在筹划三年后重磅推出的宣传媒体平台。《环保前线》新鲜抢先看,最全的环保资讯,最热的环保话题,最草根的环保明星,最震憾的环保内幕,最权威的专家团队……网聚环保力量,传播绿色情怀,谷润网已走进世界网列,我们的网友分布于五大洲的各个角落,网民的分布,稳中上扬的点击量,搜索引擎PR值等各项指数已把谷润网毋庸置疑地推向环保门户网站的最前沿。
环保公益活动——绿岛传媒还一直坚持把环保公益的理念带进校园,在2005~2008年期间,多次在北京大学、清华大学、人民大学等多所高校举办环境宣传教育活动。2007年下半年,我们更把节目和环境教育活动带进了小学课堂,史家小学、北京大学附属小学等都取得了非常好的效果。2008年下半年,绿岛传媒以谷润网的名义成立了专门针对高校环保社团的资金资助项目——谷润网高校环保社团主题活动基金项目。
绿岛传媒多次获得国内外多项大奖:2005福特汽车环保奖、2005年中华环保世纪行好新闻奖、并于同年作为唯一的民间媒体加入中华环保世纪行、2007年丰田汽车环保奖、2011年中国雅安国际熊猫·动物与自然电影节最佳希望影片奖。
一路走来已有9年,GreenTV 作为致力于环保领域的专业媒体,成长速度之快得到了传媒行业和环保行业的肯定;作为独立而公正的第三方环保媒体平台,我们坚持传达环保真善美之情怀。作为国内第一个环保联盟,甚至比英国,加拿大和日本还要早,我们已走在世界之列。在未来的日子里,绿岛人继续将把电视、网络和活动更加紧密地结合在一起,让传统媒体和新兴媒体互相促进,绿岛传媒将成为中国环保文化产业的领头人。
GreenTV, founded in 2003, is a member of China Environmental Protection Mission, and the only environmental protection media platform in China, integrating TV, internet and all kinds of activities. GreenTV commits itself to presenting the public with the truest scenes that are going on the Chinese land. GreenTV owns “Environmental Protection Fronts” - a program co-broadcast by more than 100 TV stations around China, and the first environmental protection portal in China - www.GreenTV.com.cn.
TV Media - “Environmental Protection Fronts (EP Fronts)” is the only on-the-spot environmental protection program co-broadcast by 100-odd TV stations around China. Based on real scenes, EP Fronts uses TV as a carrier to record stories, people and their devotion to conservation causes on the Chinese land. Since its debut on 1st January 2005, the program’s audience rating has ranked among the highest in many provinces. So far it has established a stable viewership expectation, with an audience base of 500 million.
Internet Media - www.greentvcn.com: the first environmental protection portal in China, a flagship media platform launched by GreenTV after three years of preparation. GreenTV features constant news feeding from EP Fronts, full range of information and hot topics on EP issues, grass-root EP stars, shocking inside stories, and most authoritative expert team. By gathering all EP forces and promoting green ideas, GreenTV has grown into a world class EP portal, with netizens around the globe. Wide distribution of netizens, ever-increasing webpage hits, search engine PR value…all combined, has pushed GreenTV to leading lines of EP portals.
Environmental Protection Activities - GreenTV has also been helping to bring EP ideas to the campus. During 2005 to 2008, we launched many environmental publicity and education activities, in Beijing, Qinghua, Renmin Universities and the likes. In the second half year 2007, we brought EP education activities to primary schools in Beijing with great success. In the 2nd half of 2008, we founded “GreenTV College EP Society Activity Fund”, a financial aid program dedicated to EP societies in colleges.
GreenTV, a professional media devoted to EP arena, has won recognition from both media and EP industries, thanks to our rapid growth in the past 9 years. As an independent and fair third-party media platform, GreenTV is resolute in conveying the true, the virtuous, and the good. Being the first EP union even earlier than peers in UK, Canada and Japan, GreenTV has marched to the front of the world. In the days to come, we will incorporate TV, the internet and activities ever more closely, forging traditional and new media into a reciprocal co-existence. GreenTV – the future leader of EP cultural realm of China.